But the naughty ones clearly had fun too this Christmas on social media, as was evident on Rihanna's Savage X Fenty Instagram account, where the entrepreneur and fashion maven modeled her line's new Holiday Savage X High Leg Bikini in red with a black waistband that said the word 'naughty'.
The stunning songstress, 31, was topless in the shots shared on Wednesday morning, with a blanket against her chest.
The only other accouterments in the shots are her garter-style stockings, which further accentuate her derriere, along with flirty elbow-high black velvet gloves.
Rihanna's luxuriant dark tresses are down, and she wears a classic pop of red color on her lips that echoes the shade of her panties.
'Mer-RIH ❌MAS to all, and to all a Savage night,' she captioned the images cheekily, adding hashtag '#TisTheSavage' at the end for good measure.
She added an additional image to the account's Stories, kneeling with her hair falling down her back, along with more text wishing followers a 'Mer-Rih Xmas, from the bad gal herself'.