The date holds special significance for Alia, as she considers eight her lucky number. The posters showcase Alia with a fierce and intense gaze, hinting at the film's powerful narrative. She captioned the reveal with, “’Dum hai…Satya mein dum hai!’ #JIGRA TEASER TRAILER OUT ON 8TH SEPTEMBER ✌✌✌✌.”

Previously, Alia described Jigra as a tale of "courage, passion, and determination." The film also marks her second production venture, following the success of her first, Darlings. In a nod to her commitment, Alia undertook extensive basketball training for her role, with a coach helping her master the game’s fundamentals and techniques.

In addition to Alia, the cast includes Vedang Raina from The Archies, who plays her brother in the film. Alia, who is also producing Jigra, finds the experience both thrilling and overwhelming, aiming to bring impactful stories to the screen.