Alia Bhatt Returns as Goodwill Ambassador for 2024 ALT EFF, Promoting Environmental Awareness

Bollywood actress Alia Bhatt is set to return as the goodwill ambassador for the All Living Things Environmental Film Festival (ALT EFF). She shared her excitement about her production company, Eternal Sunshine Productions, collaborating with the festival for its 2024 edition. Alia emphasized that the festival holds special significance as it showcases films that highlight nature's resilience while reminding audiences about the importance of safeguarding our planet. ALT EFF, through compelling narratives, enables viewers to connect with the real effects of environmental changes.

Filmmaker Richie Mehta, who recently directed Poacher, a series produced by Alia's company, will join her in supporting the festival’s goals. The 2024 edition of ALT EFF will feature over 100 screenings across India, along with an engaging array of films, workshops, and panel discussions aimed at encouraging global conversations on pressing environmental challenges.

Festival Director Kunal Khanna commended Alia as an extraordinary artist deeply invested in environmental causes. He noted that her work through Eternal Sunshine demonstrates the power of storytelling to tackle global issues. Khanna further mentioned that with Alia and Richie Mehta as ambassadors, ALT EFF is poised to amplify the voices of filmmakers striving to use impactful cinema to drive environmental change.