Allu Arjun gained pan-India recognition with the success of Pushpa, and with Pushpa 2, he achieved pan-India stardom, especially in the North where the film became a massive hit. Even after 50 days of its release, the film continued to run in theaters, with audiences lining up for tickets during the first two weeks. Allu Arjun has established a strong connection with Northern audiences.

As a result, Allu Arjun is receiving offers for advertisements from the North as well. He has already done a Thums Up ad in Telugu, and it is now reported that he has shot another Thums Up ad for the North, which will be released soon. Interestingly, he isn't the only one featured in this ad; Bollywood's King Khan, Shah Rukh Khan, is also part of the campaign.

The promotions are already underway in Mumbai and Bollywood streets, with photos of Shah Rukh Khan and Allu Arjun featured on hoardings, promoting the ad without directly showing Thums Up. These hoardings hint that the duo is part of a Thums Up advertisement together. Fans of Allu Arjun are ecstatic to see him collaborate with Bollywood's biggest star in a pan-India ad. Fans are eagerly anticipating the release of this ad, given Allu Arjun’s rising popularity, especially in North India.