Jigra Box Office Debacle Exposes Industry Issues

The film faced mixed reviews and poor attendance, leading to several cancellations. Controversies erupted as Divya Khossla accused Bhatt of inflating box office figures, sparking a public spat with Karan Johar. This situation reignited discussions on nepotism and discrimination within the industry.

Trade experts attributed Jigra's lackluster performance to its unoriginal content and negative reviews, suggesting that external controversies had little effect on its box office success. There are concerns about smear campaigns affecting audience turnout, but some argue that strong content could counteract such negativity. Additionally, corporate bookings and inflated figures have become common practices to attract attention.

Dharma Productions' decision to skip press screenings drew criticism but was defended as a way to allow audiences to determine the film's quality. Industry insiders expressed worries about the short release windows and distractions affecting viewership. Despite the current struggles, Johar remains hopeful for recovery with upcoming Diwali releases expected to rejuvenate Bollywood.