Kartik Aaryan joined DJ Alan Walker on stage at a Mumbai concert to promote his upcoming film Bhool Bhulaiyaa 3, which also stars Vidya Balan. They performed the film's title track, teaching Alan to say “Ye Diwali Bhool Bhulaiyaa Vaali.” The track features vocals from Pitbull, Diljit Dosanjh, and Neeraj Shridhar, blending Bollywood beats with South African Amapiano music. Directed by Anees Bazmee, Bhool Bhulaiyaa 3 releases on November 1, coinciding with Diwali, continuing the horror-comedy franchise with Kartik's Rooh Baba facing Vidya's Manjulika. The previous sequel grossed Rs 266.88 crore in 2022.