Pankaj Tripathi has been appointed as the new brand ambassador for Madhya Pradesh Tourism, taking the lead in various campaigns aimed at promoting the state's attractions to both domestic and international tourists. Many of his popular films, including Stree (2018), Stree 2, Luka Chuppi (2019), OMG 2 (2023), and Ludo (2020), were filmed in Madhya Pradesh.

Pankaj shared his excitement and honor regarding this role, saying, “Madhya Pradesh is more than just a destination for me; it’s a place full of personal and professional memories. The state's mesmerizing landscapes, warm-hearted people, and rich culture have left an indelible impression on me.”

He added, “As a firm believer in the transformative power of travel, I am thrilled to have the chance to highlight Madhya Pradesh’s diverse beauty. Whether it’s the untouched natural beauty, historic landmarks, or vibrant wildlife, the state offers something unique for every traveler. Having always chosen to explore India's own treasures rather than travel abroad, I truly believe Madhya Pradesh is one of India’s most exceptional destinations, and I look forward to inspiring others to discover its wonders.”