Aamir Khan’s emotional sports drama Satyameva Jayate, directed by R.S. Prasanna, the film earned appreciation from a niche audience, though box office numbers were modest. True to his earlier stand against OTT releases, Aamir Khan is opting for a bold digital route. Sitare Zameen Par will premiere exclusively on YouTube on August 1, with viewers paying ₹100 to watch.

His unconventional move has sparked industry buzz, but it remains to be seen if this model will succeed.