The makers of Coolie have announced an IMAX release for August 14, but industry insiders claim the format hasn’t been officially approved. With War 2—also slated for an August 14 release, reportedly holding exclusive IMAX rights, Coolie's promotional use of IMAX, D-Box, and 4DX logos is raising eyebrows and may breach IMAX branding policies.

Sources suggest the team behind Coolie could be in ongoing talks with IMAX or considering showcasing standard versions in IMAX-equipped theatres, particularly in southern markets. The film features Rajinikanth and Aamir Khan, while War 2 stars Hrithik Roshan and Jr NTR.