News regarding the sale of digital broadcasting rights for the wedding of Naga Chaitanya and Shobhita to an OTT platform has been denied by close sources from the Akkineni family.They clarified that there is no truth to the reports and stated that the couple has decided to keep their wedding private.There were reports circulating that the broadcasting rights for their wedding, set to take place on December 4, were sold to Netflix for ₹50 crores.