Atlee Directs India’s Costliest Ad: Sreeleela Joins Ranveer, Bobby Deol

Hyderabad, Telangana, India: In India, television advertisements have always been more than simple product promotions. Whenever film stars enter the advertising world, commercials turn into cinematic events. Their star appeal, charisma, and screen presence elevate brands to new heights, transforming ordinary products into household favorites. From Shah Rukh Khan’s sophistication in luxury endorsements to Ranveer Singh’s electric energy in youth-driven campaigns, Bollywood has long been the creative pulse of Indian advertising.

And now, a new milestone has been set with an unprecedented collaboration between cinema and the ad world.

Atlee to Direct ₹150-Crore Commercial

Yes, it’s true — Jawan director Atlee is stepping into the ad industry with a massive-scale commercial for Ching’s Desi Chinese, featuring Ranveer Singh, Bobby Deol, and Sreeleela. With an estimated budget of ₹150 crore, this project is being hailed as one of the most expensive advertising campaigns ever produced in India.

The ad, titled “Agent Ching Attacks,” brings back Ranveer Singh as the eccentric and fearless Captain Ching, a fan-favorite character. This new edition raises the bar with grander visuals, high-octane action, and Atlee’s trademark mix of humor, drama, and visual extravagance.

A Full-Fledged Film Experience

Reports suggest that the commercial will feature large-scale sets, advanced VFX, and multiple international shooting locations, making it resemble a blockbuster movie rather than a traditional advertisement. Interestingly, the ₹150 crore budget surpasses that of several recent Bollywood biggies like Chhaava (₹130 crore) and Raid 2 (₹120 crore).

This project also marks Atlee’s first-ever foray into advertising following the record-breaking success of Jawan. Known for his fast-paced and emotionally charged storytelling, Atlee aims to blend cinematic intensity with brand messaging—something rarely witnessed in the Indian ad industry.

The power-packed trio of Ranveer Singh, Bobby Deol, and Sreeleela is expected to deliver a dynamic on-screen chemistry. With Bobby Deol gaining renewed fame from his web series The Ba**ds of Bollywood* and Sreeleela emerging as one of the most sought-after young actresses, this collaboration is already generating immense buzz.