Nag Ashwin made his directorial debut with the film Evade Subrahmanyam. Starring Nani and Malavika Nair in the lead roles, with Vijay Deverakonda and Ritu Varma in key roles, the movie received immense critical acclaim. It was also a commercial success. The director conveyed the message of how people lose themselves in the pursuit of money, but in a fun and engaging way rather than philosophically. This connected well with audiences across all age groups. As the film completes ten years since its release, it is being re-released on March 21.

To celebrate the re-release, a special bumper offer has been announced for students. Any group of students who book tickets together using their student ID cards can avail a ticket for just ₹100 per person. This offer is applicable only on group bookings, and each ticket will cost ₹100 individually. The team strongly believes that Evade Subrahmanyam will resonate with the younger generation as well and will hold a special place in their hearts.

Additionally, college groups interested in watching the movie have been asked to contact the number 9912632233, as mentioned in the promotional poster. However, since students are currently in exam mode, it remains to be seen whether they will turn up in large groups for the re-release, despite the attractive ₹100 offer.