This campaign encourages fans, especially youth, to create reels or YouTube shorts using songs or dialogues from the film's teaser. To participate, individuals must post their videos on Instagram, tag the official Laggam page, and send their entries to 8885050729 for a chance to win a saree and other exciting gifts.

Set in Telangana, Laggam features relatable colloquial language and aims for a strong box office impact. Directed by Ramesh Cheppala, the film is set for a worldwide release on October 25, with distribution by Asian Suresh. The cast includes Sai Ronak, Pragya Nagra, and Rajendra Prasad.