Allu Arjun's Pushpa 2: The Rule has reportedly earned Rs 900 crore in pre-release business ahead of its global release on December 6. The film, starring Allu Arjun, Fahadh Faasil, and Rashmika Mandanna, has made headlines with its high-value digital and satellite rights deals.

Reports suggest Netflix acquired the OTT rights in multiple languages for Rs 270 crore, while theatrical rights were sold for Rs 650 crore.Initially slated for an August release, the film's budget is Rs 500 crore. A teaser, featuring Allu Arjun in a striking avatar, was released on his birthday.