Rashmika has officially stepped into the business world by launching her perfume brand, Dear Dairy. Available in four variants, the perfumes come in 100ml (₹2599) and 10ml (₹599) sizes, currently sold online.

This fragrance isn't just a product, it's a piece of my soul. Sharing this with you feels both thrilling and vulnerable. I hope it connects with your heart the way it does with mine. I hope for your blessings.” Fans believe her stardom will boost the brand’s success.