Sankranthiki Vasthunam, the first Tollywood blockbuster of the year, has already grossed over Rs 300 crore at the box office. While many were eagerly awaiting its OTT release, the film will first make its global TV debut on Zee Telugu. The OTT release on ZEE5 has been delayed, but the TV premiere date will be announced soon, making this an unconventional move in the industry.

The film follows Raju, an ex-cop investigating a missing case, who finds himself caught in a romantic situation when his wife Bhagyalakshmi and ex-lover Meenakshi join the investigation. Directed by Anil Ravipudi, the family entertainer stars Venkatesh Daggubati, Meenakshi Chaudhary, and Aishwarya Rajesh. With its emotional storyline, stellar performances, and hit soundtrack by Bheems Ceciroleo, Sankranthiki Vasthunam has become a massive hit and continues to break records in Tollywood.