Pawan Kalyan’s classic love story Tholi Prema has been re-released multiple times, with past runs earning strong collections. However, recent re-releases, including one in 2023 on Valentine's Day, saw limited support from fans due to opposition to third-party re-releases. Despite that, general audiences continued to show interest.

Now, the film is being re-released, but bookings suggest only a moderate response. The first-day bookings have hit Rs 30 lakh nationwide, with Rs 15 lakh from Hyderabad alone. Analysts expect a Day 1 gross of around Rs 70 lakh, with total earnings possibly crossing Rs 1 crore.

Fans believe Tholi Prema could’ve shattered records if re-released on Pawan Kalyan’s birthday. So far, the combined gross from both recent re-releases stands at Rs 2.4 crore.