Vijay Deverakonda has been announced as the new brand ambassador for KFC, replacing Allu Arjun, who was previously associated with the fast-food chain. The actor shared several photos from the ad shoot on his social media, where he is seen enjoying KFC food in a hot air balloon. These images quickly went viral.

Vijay, known for his "Rowdy" image, has appeared in numerous ads before, and his latest collaboration with KFC is making waves. The company has also reportedly filmed a video ad with Vijay, which may be released soon.

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A post shared by Vijay Deverakonda (@thedeverakonda)