Star hero Vijay Deverakonda started the clothing business Rowdy Wear after the release of Arjun Reddy, naming it after the nickname his fans gave him for his performance in the film. The Rowdy Brand quickly gained popularity with a small team, particularly among the youth, who embraced it enthusiastically. Recently, this immensely popular brand achieved another honor. Known for its uniqueness among youth, Rowdy Wear has now won the Iconic Indian Streetwear Brand Award at the Business Awards 2024 conducted by Outlook India.

On this occasion, Vijay Deverakonda shared his thoughts on social media. He expressed special thanks to the Rowdies (fans) and his Rowdy Wear team for turning the brand into an iconic name. He also expressed his desire to take the success of Rowdy Wear even further. With his passion for styling and makeovers, Vijay ensures the brand continuously innovates and stays connected with the youth.

Representing Vijay Deverakonda, his brother Anand Deverakonda attended the award ceremony and received the honor from actress Keerthy Suresh. With this recognition, fans took to social media to congratulate Vijay Deverakonda on Rowdy Wear’s achievement.