The screening was part of the lead-up to the film festival, running from September 25 to October 9. The actor received an enthusiastic reception as he promoted his upcoming film, Devara: Part 1, which will also be featured at the festival.

Beyond Fest's official X (formerly Twitter) account shared a photo of Jr NTR speaking at the event, stating, “Unreal. The legendary NTR made an unexpected appearance this evening to share details about his upcoming film, DEVARA. The world is not ready.” A video from Jr NTR’s team showed the host introducing him, mentioning his journey from Hyderabad, which elicited loud cheers from the audience. The host expressed excitement, saying it was remarkable to share the stage with such a celebrated figure, highlighting Jr NTR's status as a star of RRR and Devara.

Devara: Part 1, directed by Koratala Siva and featuring Jr NTR, Saif Ali Khan, and Janhvi Kapoor, is set to hit theaters on September 27 and will be screened at the festival on September 26 at 6:30 PM. The film's pre-release event in Hyderabad was recently canceled due to crowding, prompting Jr NTR and his wife, Lakshmi Pranathi, to depart the city that same evening.