Emmy-winning director Richie Mehta has been named the goodwill ambassador for the All Living Things Environmental Film Festival (ALT EFF) 2024, which runs from November 22 to December 8. Mehta, known for his series Poacher, will promote sustainability and environmental awareness through cinema. He stated that such festivals are crucial for addressing environmental challenges. The festival aims to unite filmmakers, activists, and audiences focused on significant environmental issues.