Aashram 3, starring Bobby Deol and Aditi Pohankar, is breaking records on OTT platforms. This Hindi crime thriller has garnered 250 million viewers, surpassing popular web series like Mirzapur Season 3 and Panchayat 3. As per Ormax Media reports, Aashram 3 Part 2 has remained the most-watched streaming original for four consecutive weeks.

The series has attracted multiple sponsors, including Vimal, Lahori Zeera, and Lux Nitro. Its trailer gained 24 million views and trended on YouTube for 23 days. A nationwide marketing campaign, including collaborations with cricketer Yuzvendra Chahal, generated 6.3 million views and 850k engagements.

Bobby Deol expressed gratitude for the overwhelming response, calling Aashram a defining journey in his career. Director Prakash Jha stated that every season of Aashram pushes boundaries to make the series more intense and relevant. The show revolves around Baba Nirala, a self-proclaimed godman who deceives his followers and exploits their faith for personal gain.