Aamir Khan’s latest film Sitaare Zameen Par, starring him in the lead and directed by RS Prasanna, is now streaming on YouTube under a pay-per-view model for just ₹100. Co-starring Genelia and produced by Aamir Khan and Aparna Purohit, the film marks his return after Laal Singh Chaddha.

Unlike the usual OTT releases on Netflix or Prime Video, Aamir chose YouTube for its direct accessibility. Industry experts say this unconventional release may still connect well with audiences, as many Hollywood films have followed a similar path.