Dhanush's latest film, Raayan, hit theaters on July 26 and has already garnered a super hit talk. This film marks Dhanush's 50th project, where he also serves as the writer and director. Notably, Raayan features a unique approach, with Dhanush opting for a more casual look and the film not including a heroine.

Produced by Sun Pictures, Raayan has its OTT and satellite rights retained by Sun Pictures' platforms. The film will be available for streaming on Sun NXT in Telugu and Tamil, and will also be broadcast on Sun TV. The producers chose not to sell these rights to other OTT platforms, taking advantage of their in-house TV and streaming networks.

The movie has received positive reviews in both languages, and there is an informal agreement for its OTT release 56 days after its theatrical debut.