The OTT rights for Sankranthiki Vasthunnam have been sold for a record price, with Zee5 acquiring them for ₹30 crore, the highest ever for a Venkatesh film. The film, which has been a box-office sensation, will be available on OTT in the second week of February 2025. The satellite rights deal has also brought in substantial revenue.

Dil Raju, who waited until after the film’s success to finalize the deal, is set to earn significant profits. Directed by Anil Ravipudi, Sankranthiki Vasthunnam marks his eighth consecutive hit, further cementing his reputation. The film has also been a breakthrough for actresses Meenakshi Chaudhary and Aishwarya Rajesh, while Dil Raju's success with this film helps recover losses from his other project, Game Changer.