Allu Arjun's Pushpa 2, released on December 5, became a huge success, breaking records and grossing 1831 crores, making it the second highest-grossing film after Dangal. With Sankranthi movies like Game Changer, Daku Maharaj, and Sankranthiki Saayaram releasing in January, Pushpa 2 surprised the industry by announcing a re-release on January 11, with an additional 20 minutes of footage.

This move has generated buzz in Tollywood, with some questioning the timing and purpose of the re-release, especially given the ongoing Sankranthi films. However, others speculate that this could further boost Pushpa 2's collections, particularly in the North, where it has seen massive success. While the film has surpassed Baahubali 2's records in some regions, it is yet to break records in places like Tamil Nadu and Kerala. With this re-release, there are hopes that it will challenge Dangal's record.