Kumkum Bhagya is set to return with a new storyline featuring Pranali Rathod and Akshay Bindra as the leads in Kumkum Bhagya - Ek Naya Adhyay. The show will premiere on February 19, airing daily at 9 PM on Zee TV and streaming on Zee5. Produced by Ekta Kapoor, it introduces characters Prarthna (Pranali Rathod) and Ronak (Akshay Bindra), who come from different backgrounds—Ronak being wealthy and Prarthna embracing a simpler lifestyle. The show hints at a generation leap and an interesting narrative, with the duo's contrasting lives forming the core of the story.