Directed by Ashwin Ram and produced by Niranjan Reddy under Prime Show Entertainment, the film is generating significant buzz.

Before its release, "Darling" has already brought in substantial profits. The film's non-theatrical rights were sold for Rs. 8 crores. Nizam theatrical rights were acquired by Maithri Movies for Rs. 3 crores, while the Andhra rights were acquired by Asian and Suresh Companies for Rs. 4 crores. Producer Niranjan Reddy has thus made a profit of Rs. 6 crores.

Niranjan Reddy has a track record of profitable films, with his Sankranti release "Hanuman" earning Rs. 100 crores in profits. He has also acquired the all-India theatrical rights for Puri and Ram's "Double Smart" for crores, anticipating another hit. "Darling" is set for Pied premieres today, showcasing the confidence in its content.