Double iSmart: Unprecedented Craze and Record Digital Rights Deal

The upcoming film 'Double iSmart,' directed by Puri Jagannadh and starring Ram, is generating a lot of buzz. Scheduled for a massive worldwide release on August 15, the movie's digital rights for South Indian languages alone have been sold for an impressive Rs. 33 crores. In 'Double iSmart,' audiences can expect double the action, drama, and entertainment compared to the first part, according to director Puri Jagannadh.

The world theatrical rights for Telugu, Hindi, Tamil, Malayalam, and Kannada languages have been acquired by Amazon Prime Show Entertainment's Niranjan Reddy and Chaitanya Reddy at a substantial price.

Sanjay Dutt takes on a commanding role in the film, with Kavya Thapar starring as the leading lady.The film is brought to life by the production efforts of Puri Jagannadh and Charmme Kaur. The hefty price for the digital rights has significantly heightened expectations for the movie. Notably, 'Double iSmart' will be competing with another big release, 'Mass Maharaja,' on the same day, making August 15 an exciting day for moviegoers.