In the first half of 2024, Tollywood saw a mixed bag of successes and failures. Key hits included "Hanuman," "Guntur Karam," "Naa Samiranga," "Gami," "Premalu," "Om Bheem Bush," "Tillu Square," and the blockbuster "Kalki," which grossed over 300 crores. However, many other releases struggled to make an impact commercially despite receiving positive reviews. The industry faced challenges with several flops and a notable absence of major hits throughout the summer months, exacerbated by factors like elections and IPL. With "Kalki" marking a resurgence, the focus now shifts to the second half of the year to see if Tollywood can recover with more successful releases.