Director: Vignesh Shivan, known for his limited but successful films, last directed "Kaadhal Kaatchi" in 2022.

New Film Announcement: He announced a new film with actor Pradeep Ranganathan, initially titled "LIC" (Love Insurance Corporation).

Title Controversy: The use of "LIC" led to criticism from Life Insurance Corporation (LIC) for damaging the reputation of the government organization.

Legal Threats: LIC threatened to file a police complaint or demand a title change.

Title Change: In response, Vignesh Shivan changed the title to "LIK" (Love Insurance Company) and released new posters with the updated title.

Heroine: Kriti Shetty will star as the heroine in the film.