Kalki 2898AD: Anticipation from Amalapuram to America

Kalki 2898AD: Directed by Nag Ashwin and starring Prabhas, this highly anticipated film was released today, June 27. The movie, with its Hollywood-level production values, has generated immense excitement since its announcement.

Project K to Kalki 2898AD: Initially announced in February 2020 as "Project K," the film's title was later revealed at Comic-Con as "Kalki 2898AD." The story is set at the end of Kaliyuga, adding intrigue.

Cast: The film stars Prabhas, Kamal Haasan, Amitabh Bachchan, Deepika Padukone, and more. There's speculation about appearances by Rana, Dulquer Salmaan, Vijay Deverakonda, Nani, and others.

Budget: Made with a massive budget of around 500 crores, with significant portions allocated to cast salaries and visual effects.

Trailers and Songs: The released glimpses, songs, and trailers have set high expectations.

Buzzy: A robot named Buji, voiced by Keerthy Suresh, accompanies Prabhas' character, Bhairava. A special vehicle created by Mahindra, costing around 6 crores, was promoted across various cities.

Animation Series: To connect with children, two episodes of the "Bujji and Bhairava" animation series were released, introducing key characters.

Story: According to Nag Ashwin, the story spans from the end of Mahabharata to the end of Kali Yuga, involving three worlds: Kashi, Shambala, and another rich world. The narrative combines mythology and science fiction.

Seven Immortals: The film might feature the seven immortals from Indian mythology. Amitabh Bachchan's role has been disclosed, suggesting the involvement of others.

Promotions: Despite minimal outdoor promotions, the film generated buzz through YouTube videos, social media, and select events. Some fans criticized the low-key promotions.

Theatrical Business: The film's theatrical rights have been sold for 179 crores in Telugu states, with a total worldwide business of around 380 crores. The break-even target is set at 385 crores in share collections, aiming for a 1000 crore worldwide gross.

Ticket Rates: Ticket prices have been increased in Telugu states due to the big budget.

Kalki 2898AD is expected to continue this trend, with fans eagerly awaiting its release and potential record-breaking performance. Nag Ashwin hinted at a possible sequel.

#Kalki2898AD fever takes over the nation by storm…🇮🇳💥

🎟️ https://t.co/z9EmiRdKoA@SrBachchan @ikamalhaasan #Prabhas @deepikapadukone @nagashwin7 @DishPatani @Music_Santhosh @VyjayanthiFilms @Kalki2898AD @saregamaglobal @saregamasouth #Kalki2898ADonJune27 pic.twitter.com/vXqfecAh0d

— Kalki 2898 AD (@Kalki2898AD) June 25, 2024