Rupert Murdoch's Fox Corporation is launching Tubi, a free ad-supported streaming service, in the UK to compete with platforms like Netflix and Disney+. Tubi, acquired for $440 million in 2020, offers over 20,000 movies and shows, including content from major studios. It aims to attract UK viewers with a diverse range of British, Indian, and Nigerian content accessible via web and mobile apps. This move follows industry trends where streaming giants are exploring ad-supported models to expand their audience base amidst fierce competition.