Malaysia-based SkyBlue Cinematix has secured the exclusive worldwide brand integration rights for Varanasi, the highly anticipated Telugu action-adventure directed by celebrated filmmaker S. S. Rajamouli, following the massive global success of RRR.

The upcoming film features Mahesh Babu, Priyanka Chopra Jonas, and Prithviraj Sukumaran in prominent roles. The story reportedly follows the mysterious journey of a devoted follower of Lord Shiva, set against an expansive adventure backdrop.

Designed as a large-scale cinematic spectacle, Varanasi is being filmed using IMAX technology and will feature grand visual effects. The film’s music is being composed by Academy Award-winning composer M. M. Keeravani.

Early teaser presentations have already generated significant excitement among audiences and industry insiders alike. With international marketing plans and major brand collaborations underway, the film is being positioned as a major global release.

The makers are currently targeting a worldwide theatrical release on April 7, 2027, aiming to reach audiences across multiple international markets.